Marketing Automation & AI Integration Manager

Join Cortex Interactive, a fast-growing SaaS platform in Surabaya, as a Marketing Automation & AI Integration Manager and take the lead in transforming our marketing operations through cutting-edge automation and AI-driven strategies. In this dynamic role, you will own the entire marketing automation ecosystem, from strategy to execution, ensuring our campaigns are not only efficient but also data-driven and innovative.

As a Marketing Automation & AI Integration Manager at Cortex Interactive, you will be responsible for implementing and optimizing our marketing automation tools, such as HubSpot, Marketo, and Salesforce, to streamline our marketing processes. You will also integrate AI technologies to enhance our customer segmentation, personalization, and predictive analytics, giving us a competitive edge in the market.

📋 Tanggung Jawab Pekerjaan

• Lead the implementation and optimization of marketing automation tools, including HubSpot, Marketo, and Salesforce, to streamline marketing processes and improve efficiency.
• Develop and execute data-driven marketing strategies that leverage AI technologies for customer segmentation, personalization, and predictive analytics.
• Integrate AI-driven solutions to enhance our marketing campaigns, ensuring they are innovative, effective, and aligned with our business goals.
• Monitor and analyze marketing performance metrics, providing actionable insights to continuously improve our marketing strategies.
• Collaborate with cross-functional teams, including sales, product, and customer support, to ensure seamless alignment and execution of marketing initiatives.
• Stay up-to-date with the latest trends and advancements in marketing automation and AI, and drive innovation within the team.
• Provide training and mentorship to team members, fostering a culture of continuous learning and improvement.
• Report on key performance indicators (KPIs) and marketing ROI to stakeholders, demonstrating the impact of marketing automation and AI on business growth.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• Minimum of 5 years of experience in marketing automation, with a proven track record of success in implementing and optimizing marketing automation tools.
• Strong understanding of AI technologies and their applications in marketing, with experience in integrating AI solutions into marketing strategies.
• Certifications in marketing automation (e.g., HubSpot Certified Marketing Automation Specialist, Marketo Certified Marketer) are a plus.
• Proficient in using marketing automation tools such as HubSpot, Marketo, Salesforce, and other relevant software.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proven leadership and management skills, with the ability to drive innovation and continuous improvement within a team.

🛠️ Keahlian

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